You’re Not Repurposing Enough (I Can Tell From Here)

TL;DR:

One great blog post can become 50 or more pieces of content. Think LinkedIn posts, tweets, carousels, Reels, emails, downloads, and more. The key isn’t more content. It’s smarter content. Repurpose, remix, repeat. _______________________________________________________

How Many Content Pieces Can You Really Get From One Great Post?

(Spoiler: A lot)

You poured your brain into one beautifully crafted blog. It’s smart. Strategic. Full of quotables. The emotional support water bottle of content, always there, wildly useful, and everyone secretly depends on it.

But now what?

You don’t just hit publish and walk away. Not when that post is basically a creative goldmine begging to be mined.

That blog is your golden goose. Your content engine fuel. The start of something bigger. Cue the dramatic montage music.

Here’s the truth: with the right mindset (and maybe a good playlist, three beverages within arm’s reach, and a Google Doc full of chaos), one solid piece of content can easily become 35 to 55 pieces of scroll-stopping, story-driven, platform-optimized goodness.

And yes, I’m talking about one piece. Just one. Like Pedro Pascal in literally any role, unexpectedly iconic and suddenly everywhere you look.

Let’s break it down like the content-loving, color-coded-calendar-having, meme-sending human you are.

The Breakdown: Turning One Great Post Into 50+ Content Pieces

Text-Based Content (10 to 20 Posts)

Start by slicing it into digestible, platform-ready bits:

• 1 to 2 full LinkedIn posts (tell the story, pull the lesson, maybe name-drop a Taylor Swift lyric)

• 1 to 2 Twitter or X threads (step-by-step breakdowns, frameworks, POVs, or light rants)

• 5 to 10 single-line tweets or quotes (your spicy takes, smart soundbites, or something your dog inspired)

• 3 to 5 mini-posts: think listicles, tips, or one really good “IYKYK” moment
  

This is your warm-up lap. Your "get the people talking" moment.

Visual Content (10 to 15 Pieces)

Time to give your words an outfit change:

• 2 to 4 carousels (each step, myth-busting, mistakes to avoid — the usual chaos)

• 2 to 3 quote graphics (because nothing screams thought leadership like your own words in Canva)

• 1 to 2 infographics (for when you want to feel like you work at McKinsey, but with vibes)

• 2 to 4 memes or screenshots (pop culture and strategy make a perfect match)

• 2 to 3 pillar graphics (turn your content themes into a visual cheat sheet your audience will want to steal)
  

Visuals mean more shares, more saves, and more chances to show off that you get it.

Video Content (5 to 10 Clips)

Don’t panic. You don’t need ring lights and a whole film crew. Just your face, your voice, and a little confidence (fueled by caffeine or delusion).

• 1 to 2 talking-head reels: break down a step or insight like you’re Facetiming a friend

• 1 to 2 behind-the-scenes: how the sausage (or content calendar) is made

• 1 calendar walkthrough: because nothing says "organized chaos" like rainbow-coded Airtable

• 2 to 3 story-driven clips: lessons, flops, or that one time Slack betrayed you mid-launch

• 1 to 2 “here’s what I would have done differently” moments (professional growth meets therapy)
  

Video makes you real. Relatable. The cool content person your audience would grab tacos with.

Email Content (2 to 4 Emails)

Slide into their inbox like:

• 1 story-driven email (turn that one wild campaign memory into a “what not to do” gem)

• 1 tactical tip (help them fix something fast)

• 1 resource promo (because yes, your blog deserves another shoutout)

• 1 recap or reflection (kind of like the end of a reality show episode, but with metrics)
  

Emails are little permission slips to be helpful and human.

Evergreen and Bonus Content (3 to 6 Pieces)

Now we’re building an empire:

• 1 downloadable asset (a checklist, template, or planner — something you’d actually use)

• 1 mini-course or live training (low production, high value, sweatpants optional)

• 1 podcast talking point or guest pitch (bring the fire)

• 1 internal doc for your team (make ops love you)

• 1 landing page (for when this thing turns into a lead magnet without trying)
  

One Blog Post = 50+ Content Pieces?

Yes. Absolutely yes. And that’s if you’re taking it easy.

The magic is not in creating more. It’s in creating once, then remixing with intention.

You don’t need a new idea every week. You need one really strong one and the confidence to treat it like a world tour.

Let’s be honest:

• Your LinkedIn fam isn’t checking your Instagram

• Your Twitter crowd avoids long reads

• Your email list isn’t watching your Reels in the Target checkout line
  

Repetition isn’t boring. It’s brand building.

Final Thoughts

One good blog is not the end of your content. It’s the beginning.

If you want to stop feeling overwhelmed by the content treadmill, stop thinking in silos. Start thinking in systems.

Smart repurposing builds consistency, saves time, and multiplies your message across every platform. And it reminds your audience who you are, what you believe, and how you help — in the exact format they like best.

So next time you write something you’re proud of, don’t let it collect dust in blog purgatory.

Repurpose it. Milk it. Meme it. Turn it into 50 things and build your own content ecosystem.

And if you want help turning your chaos into a system you actually enjoy? Slide into my inbox. I’ll bring the emojis.