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Long-Form Content
(Blog + Case Writing)

From product launches to pain-point-driven narratives, these pieces were written to frame the problem, tell a story, and drive readers toward action.

Image by Daria Nepriakhina 🇺🇦

Blog Post for Glassbox

Glassbox Blog: Agile Is Cool and All, but It Needs Better Data (Like, Yesterday)

My Role: Lead writer & content strategist

What I did: Wrote the blog to connect with product teams, align with GTM messaging, and position Glassbox as the solution to siloed insight.

 

Flowers on Cracked Soil

Ebook for
Spiff

The Sales Comp Survival Guide

My Role: Lead writer & content strategist



What I did: Wrote and structured the ebook to position Spiff as the go-to comp solution, blending strategic insights with clear, actionable storytelling.
 

Image by CHUTTERSNAP

Blog Post for Glassbox

The Dashboard Was Perfect. And That’s Why It Failed.

My Role: Lead writer & content strategist
 

What I did: Wrote and structured the blog to showcase Glassbox as the key to uncovering friction when feedback is silent, blending narrative storytelling with product insight to drive awareness and adoption.

Image by Jason Leung

Case Study for

Spiff

Spiff Case Study: The Mistake That Nearly Tanked Morale and the Platform That Saved It
 

My Role: Lead writer & content strategist


What I did: Wrote and structured a long-form case study to reframe comp errors as a cultural challenge, highlight Spiff’s impact, and support sales enablement and mid-funnel brand trust.
 

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Blog Post for Glassbox

How Digital Experience Intelligence Is Changing The Customer Journey
 

My Role: Lead writer & content strategist


What I did: Wrote the blog post to demystify DXI, align with GTM messaging, and support brand storytelling efforts.

 

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