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Spiff
Date
July 2021 – July 2022
Social Media Strategist & Content Lead
At Spiff, I led social media strategy, content execution, and brand storytelling during a high-growth phase following the company’s Series C funding.
My work helped redefine Spiff’s digital presence, unify messaging across teams, and build a people-first narrative that resonated with sales, RevOps, and finance audiences.
About Spiff
Spiff is a B2B SaaS platform that helps finance and RevOps teams automate and simplify sales commission processes.
+70% LinkedIn engagement in 6 months driven by a full voice refresh and content overhaul
+30% lift in CTR through platform-specific strategies across LinkedIn, Instagram, X, and YouTube
65% employee + exec advocacy adoption—nearly 3x the typical internal engagement rate
Ghostwrote executive content and thought leadership that expanded reach and brand trust
Wrote blogs, product copy, and internal messaging for launches and brand campaigns
Produced branded video and short-form content tailored for social platforms
Aligned product, sales, and marketing teams to streamline campaign rollout and GTM strategy
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