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Glassbox
Date
April 2022 – October 2024
Social Media Lead & Product Launch Strategist
As the social media strategy and content lead at Glassbox, I owned the company’s social presence from end to end, including strategy, content development, and execution. I led planning and creation across LinkedIn, Twitter, and YouTube, driving launch campaigns for key SaaS products like the GIA AI assistant and Voice of the Silent. This included messaging, video scripting, social copy, and cross-functional rollout with product, CX, and design teams.
My focus was on bringing a human voice to the brand. I stayed ahead of industry trends, pop culture shifts, SEO best practices, algorithm updates, and new platform features to ensure content was relevant, timely, and engaging.
In addition to campaign work, I wrote and edited thought leadership content for executives and subject matter experts, contributed to the Glassbox blog, created internal brand voice guides, and helped mentor teams on building presence through personal branding and storytelling.
Location
Remote (HQ in London, Tel Aviv, and New York)
Glassbox
Glassbox is a B2B SaaS platform that helps companies optimize digital customer experiences through real-time behavioral analytics.
Key Wins
+84.5% LinkedIn follower growth in 18 months through bold, platform-native content and employee advocacy
22% engagement rate—5x the industry average—driven by product storytelling and executive visibility
1,1M in earned media generated annually through employee advocacy and executive visibility
1,100+ posts per year created across product, culture, leadership, and video content pillars
Led global launch strategy for GIA and Voice of the Silent, owning messaging, rollout, and cross-functional execution
Ghostwrote executive content that drove 3x engagement over brand benchmarks
Built internal voice guides and employee advocacy tools adopted company-wide
Positioned Glassbox’s brand voice as a differentiator across GTM, PR, and executive channels
